ESPAÑOL
Monday 9 AM - 9 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

Oil & Filter Changes Logo
State Inspections Logo
Powertrain Guarantee Logo
Towing Logo
804.796.1800
DIRECTIONS
SERVICE
Schedule Service-Loyalty Toyota Richmond

LEARNING IS EARNING

Turn your degree into a hard-earned rebate!
Loyalty Toyota Service Center

LET THE SAVINGS COMMENCE

$500 rebate* on all new unlicensed Toyota models when you Finance or lease through a Toyota dealer and Toyota Financial Services. Plus, no payments for 90 days on select Finance programs!

THE QUALIFICATIONS

Proof of graduation in the past 2 calendar years or in the next 6 months and proof of current employment.

VEHICLE MAINTENANCE AND PROTECTION

Take care of your new ride. Ask your dealer about optional programs from Toyota Financial Services that can help maintain and protect your new vehicle.

TOYOTA COLLEGE GRAD QUALIFICATION

  • This field is for validation purposes and should be left unchanged.
Loyalty Toyota-Black Logo

Sales Department

Sales Department

804-796-1800

Sales Hours
Monday thru Friday: 9:00AM – 9:00PM
Saturday: 9:00AM – 7:00PM
Sunday: 12:00PM – 5:00PM

Service Department

Service Department
804-796-1800

Service Hours
Monday-Friday: 7:30AM-6:00PM
Saturday: 8:00AM-5:00PM
Sunday:  Closed

Parts Department

Parts Department
804-796-1800

Parts Hours
Monday-Friday: 7:30AM-6:00PM
Saturday: 8:00AM-5:00PM
Sunday:  Closed

College Graduate Disclaimer

April 1, 2020 through July 6, 2020

If you are a student who will graduate from college in the next six months or have graduated in the past two years, you may be eligible for Toyota's College Graduate Rebate Program. You may also be eligible if you are enrolled in or have graduated from a graduate program, have completed a two-year post secondary automotive program accredited by the NATEF or have completed an electrician certification program through NJATC and the IBEW.Can be combined with other Toyota Special offers!Toyota Financial Services College Graduate Program is available on approved credit through participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. Incentive offered by Toyota Motor Sales, U.S.A., Inc. On lease contracts, incentive must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, incentive must be applied toward the Down Payment. One incentive per finance or lease transaction. Not compatible with the Toyota Military Incentive Program. College Graduate Program is subject to change or termination at any time. Some restrictions may apply. SEE DEALER FOR DETAILS.Program may not be available in all states. On eligible finance contracts with terms up to 60 months (up to 72 months for Camrys) first payment may be deferred for first 90 days on eligible new Toyota vehicles; finance charges accrue from contract date. Deferred payment not available in Pennsylvania or in connection with the preferred option financial plan. Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Valid only in the continental U.S. and Alaska. Roadside Assistance does not include parts and fluids. Prius Plug-in Hybrid comes with an extra year of roadside assistance, for a total of three (3) years from date of purchase