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Todd was an AWESOME salesman he got right down to business . Very courteous and just an all around nice guy . He helped me to get into another car and was very patient with us even my kids.... read more
Went for Service on our Prius and decided to look for my recently wrecked vehicle. The sales manager referred me to Todd. Todd took lots of care in showing me a few used cars and I eventually decided... read more
Walked in to see the shiniest bald head ever! Matt spence instantly greeted me with a huge smile and firm handshake! Although he has the best looking nails ive ever seen on a guy, the handshake is whats more important!... read more
I highly recommend Matt Spence for any car buying needs at Priority Toyota! He was top notch and never pressured me like most salesmen in my past car buying experiences have done! He got me in the ride I wanted... read more
This dealership is great. I just want to give 5 STARS to the two people who did business with me, Evan Hartwell and David Cosby. They are professional and friendly honest. I told Evan that I am looking for a... read more
After staying away from this dealership for service over two years, I returned today to find more efficient and professional service. Had oil change and tire rotation in little over an hour! Very pleased! Also happy to... read more
Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Toyota Team