*Your vehicle's final trade-in value is set by the dealer and after inspection and is affected by vehicle's condition, mileage, history and repairs and other factors. See dealership for full details.
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I had a great experience at Loyalty Toyota purchasing my Rav4. This was my first car purchase and S.K. was patient as we asked a bunch of questions and test drove a few models. Thank you S.K. and the team... read more
Todd took GREAT care of us. He helped my son get his first carWith my sons car included my family has 3 Toyota vehicles. In which we bring all 3 to be serviced at Toyota. About a month ago I... read more
Toyota is a great place to get you car serviced, my service rep Dana Reed was amazing! She made everything so smooth and she explained everything even without me asking! She knows what’s she is doing! She is very kind... read more
I had a great experience at Loyalty Toyota. I found the exact car I wanted with excellent customer service. Ask for Biju, he is the best! Very friendly, and made it a smooth process. I highly recommend Loyalty Toyota! Thank... read more
Worked with Joseph and he was phenomenal ! I originally had my mind set on upgrading to a Chevy Malibu, but instead they were able to put me into a brand new 2021 Toyota Camry ! Thanks for all your... read more
Loyalty Collision honored the factory paint recall on my 2012 Toyota Camery. That alone was pretty amazing. They painted every steel part on my car and gave me a rental at no charge.I can’t say enough good things about my... read more
Biju is an amazing sales rep! I’m so happy with my purchase and the overall experience. He knew exactly how to address the requirements I wanted for my vehicle without being too much or stepping over the line. Officially my... read more
Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Toyota Team