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Loyalty Toyota | New Toyota Dealership in Chester, VA
Sunday 12 AM - 5 PM
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Get Up To $2,000 OVER
Kelly Blue Book Trade Value

on the Vehicle You Are Trading In Today!

*Your vehicle's final trade-in value is set by the dealer and after inspection and is affected by vehicle's condition, mileage, history and repairs and other factors. See dealership for full details.

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A lifetime of savings on every
new car and many used cars, too.

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See what people are saying about Loyalty Toyota Logo

  • Jennie4/13/2021

    Long wait but the customer service was great

    Walter C.4/13/2021

    My sales associate was a great help, she did a great job! I could not be happier with the vehicle!

    Gary B.4/12/2021

    The manager Farley Perkins set the pace for his workers. They're all compassionate and they're really concerned about giving you a good deal. You're only given one chance to make a first impression I was very impressed thank you Mr Perkins

  • Sara M.4/09/2021

    Todd took GREAT care of us. He helped my son get his first carWith my sons car included my family has 3 Toyota vehicles. In which we bring all 3 to be serviced at Toyota. About a month ago I... read more

    Emily D.4/09/2021

    I had a great experience at Loyalty Toyota purchasing my Rav4. This was my first car purchase and S.K. was patient as we asked a bunch of questions and test drove a few models. Thank you S.K. and the team... read more


    Michelle Watko was very friendly and provided great customer service. My fifteen year old car purrs like a kitten now.

  • Simone M.4/07/2021

    Brittany Tench was such an AMAZING service advisor! She was so nice & thorough. Loyalty should be so lucky to have her on their team, she’s truly a gem. God bless you, Brittany & the Loyalty Toyota team!- Godfry &... read more

    Alyssa R.4/07/2021

    Phil is the bomb! He always puts the customer first. Loyalty is lucky to have him!

    Sarah S.4/07/2021

    Loyalty Collision honored the factory paint recall on my 2012 Toyota Camery. That alone was pretty amazing. They painted every steel part on my car and gave me a rental at no charge.I can’t say enough good things about my... read more

  • Isabella V.4/07/2021

    Biju is an amazing sales rep! I’m so happy with my purchase and the overall experience. He knew exactly how to address the requirements I wanted for my vehicle without being too much or stepping over the line. Officially my... read more

    Charlea J.4/07/2021

    They are awesome. Michelle and Roger went above and beyond for me yesterday without an appointment during Covid. This is my second rav4 from Priority Toyota. I'm certain all Ravs in the future will be coming from Priority as well.

    andrian e.4/07/2021

    Worked with Joseph and he was phenomenal ! I originally had my mind set on upgrading to a Chevy Malibu, but instead they were able to put me into a brand new 2021 Toyota Camry ! Thanks for all your... read more

  • Michelle F.4/07/2021

    Toyota is a great place to get you car serviced, my service rep Dana Reed was amazing! She made everything so smooth and she explained everything even without me asking! She knows what’s she is doing! She is very kind... read more

    Patrice J.4/07/2021

    Guy Gordon is the BEST!!!

    W H.4/07/2021

    Today service was extremely quick and professional. Michael Stith was my service advisor. If you’re ever in need of device give him a call.

WELCOME TO Loyalty Toyota

Loyalty Toyota

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil &Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Toyota Team

Home Of Your Lifetime Loyalties

Loyalty Toyota
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