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Loyalty Toyota | New Toyota Dealership in Chester, VA
Thursday 9 AM - 9 PM
Loyalty Toyota Logo

Get Up To $2,000 OVER
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Trade Value

on the Vehicle You Are Trading In Today!

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See what people are saying about Loyalty Toyota Logo

  • Fay C.2/10/2021

    STEWART WINSTEAD is an exceptional Loyalty representative, and it is ONLY due to him that I am in the process of perhaps buying a vehicle from this dealership......thanks for your help Stewart

    Noah K.2/08/2021

    I have been bringing my 2013 Corolla in for routine service since I bought in in 2015 with Lifetime Loyalties. You might pay a little more though the prices are on par with national tire outlets, etc. You... read more

    Zachary G.2/07/2021

    Yesterday my wife and I compared prices and options by exploring Volkswagen, Honda, Mazda, and Toyota dealerships. Just like the vehicles, the experiences were distinct. Volkswagen was clean and kind. Honda was chill and honest. Mazda, was straight up and... read more

  • Eugene G.2/05/2021

    Karen Jarrell went far beyond her customer service. She was kind and considerate of our needs. Her response to my text encouraged me to change my mind in going from another dealership to buy a similar truck. She made my... read more

    Vivian J.2/04/2021

    Received a message that it was time to service my 2018 Camry. An appointment was scheduled but I needed to change it to another day; before that I date, I called again to see if I could bring it... read more

    Robert C.2/04/2021

    Loyalty Toyota has always treated me right. They will continue to receive my business.

  • Douglas P.2/04/2021

    Quality service, as well as good personnel. Service provided n time, or they inform you of additional needs/suggestions

    Paul W.2/04/2021

    Probably the best car buying experience I've ever had. They're learning and improving! I'm delighted with my new sports car; I've wanted one of these for years and Loyalty finally got me into one! S.K., Harley, Guy,... read more

    Heidi S.2/04/2021

    I have been a customer of Loyalty Toyota for about 10 years. Always a professional & pleasant experience dealing with the service department. Michelle Watko was very communicative regarding the status of my vehicle.

  • Rev. R.2/04/2021

    good service from Mr. Wood and the techs at Loyalty. Check-in process was quick and smooth.

    Jared B.1/28/2021

    Keith Harrison truly understand my situation and did what he could to get me to a place I felt comfortable agreeing to. He also went out of his way to bring me my property I accidentally left in my trade... read more

    Elizabeth H.1/21/2021

    Professional and attended to what was important to me.

  • D&B C.1/21/2021

    Brandon Leary is an awesome rep who works with you and tries his best. Highly recommended!

    Edward M.1/21/2021

    I had a dead battery over the weekend. Mike Myers said to come in for replacement on Monday. I was happy to get in without an appointment. Thanks much for the help!

    Bob S.1/21/2021

    Excellent service with Bailey and Dana respectively.

WELCOME TO Loyalty Toyota

Loyalty Toyota

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil &Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Toyota Team

Home Of Your Lifetime Loyalties

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