Priority Automotive Richmond is now Loyalty Automotive. Learn More

Loyalty Toyota | New Toyota Dealership in Chester, VA
Saturday 9 AM - 7 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

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A lifetime of savings on every
new car and many used cars, too.

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See what people are saying about Loyalty Toyota Logo

  • Larry P.10/30/2019

    Went for Service on our Prius and decided to look for my recently wrecked vehicle. The sales manager referred me to Todd. Todd took lots of care in showing me a few used cars and I eventually decided... read more

    Stephanie B.10/30/2019

    Todd was an AWESOME salesman he got right down to business . Very courteous and just an all around nice guy . He helped me to get into another car and was very patient with us even my kids.... read more

    Kyle W.10/28/2019

    Tod took good care of me in the process of buying this car!

  • Chelsey L.10/27/2019

    Walked in to see the shiniest bald head ever! Matt spence instantly greeted me with a huge smile and firm handshake! Although he has the best looking nails ive ever seen on a guy, the handshake is whats more important!... read more

    Francisco T.10/26/2019

    Matt was a great sales person. Staff were extremely helpful and informative

    Sara M.10/24/2019

    Todd took GREAT care of us. He helped my son get his first car

  • Crystal C.10/24/2019

    Awesome place awesome people great service!!

    Justin A.10/24/2019

    I highly recommend Matt Spence for any car buying needs at Priority Toyota! He was top notch and never pressured me like most salesmen in my past car buying experiences have done! He got me in the ride I wanted... read more


    Not a fan of sales but their service dept can’t be beat!

  • sonja w.10/24/2019

    Had an outstanding experience here Priority Toyota dealership! Biju Kanamkombil was friendly, professional, and patient. I would definitely recommend Priority Toyota.

    Mustafa R.10/24/2019

    This dealership is great. I just want to give 5 STARS to the two people who did business with me, Evan Hartwell and David Cosby. They are professional and friendly honest. I told Evan that I am looking for a... read more

    Pat H.10/17/2019

    After staying away from this dealership for service over two years, I returned today to find more efficient and professional service. Had oil change and tire rotation in little over an hour! Very pleased! Also happy to... read more

  • Joseph G.10/17/2019

    Was told that I was lying not in so many words bought a used car in may from a sales man named Mitchell the previous owner didn't turn in spare key and was told by Mitchell to wait 30... read more

    Gabriella F.10/17/2019

    Purchased my corolla from Ryan . Great service and great price .

    Skyland B.10/17/2019

    Todd took really good care of me!! He made sure to answer any/all of my questions and concerns. Very personable and made sure to get me the vehicle I wanted in my price range!


Loyalty Toyota Logo

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Toyota Team

Home Of Your Lifetime Loyalties

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