Find Your Toyota
Choose From 226+ Vehicles
Shop Incentives & Rebates
Mrs Reed provided an over the phone quote for specific work i needed to my 2003 toyota. She was able to produce the quote quickly and was less than another local shop. From start to finish Mrs Reed was exceptionally... read more
Our salesman, Allen Varnier, was knowledgeable, attentive to our needs, and made a pleasurable buying experience. I would send friends and family to purchase vehicles from him. If the service department is as good as the sales team... read more
Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Toyota Team