*Your vehicle's final trade-in value is set by the dealer and after inspection and is affected by vehicle's condition, mileage, history and repairs and other factors. See dealership for full details.
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I have had both of my RAV4's serviced at Priority, now Loyalty Toyota, since 2010. Stewart Winstead has been my customer service rep in recent years. The service Stewart Winstead provides has consistently been efficient, honest, and timely. I look... read more
Michael Stith is by far the greatest person to work with at Loyalty Toyota. He makes sure that he goes through every aspect of the process to ensure the greatest experience possible. To be honest, Michael is the only reason... read more
We recently bought Toyota Camry 2022 from Loyalty Toyota and we had a wonderful experience with them. SK was handling our sales and he was very helpful. When we explained our requirements to him, he helped us choosing the right... read more
Sales associate BIju Kanamkombil Made the purchase of a 2022 Tacoma an enjoyable experience. He is an excellent listener quickly identified our wants and needs then searched till he found a perfect match. Biju spent 2 1/2 hours... read more
Took my truck in a day earlier than my appointment due to a drop off issue on my part. Full expected for the service to be completed the following. To my surprise everything got done that day. Tim Spaniol kept... read more
I’ve had a couple of really nice experiences at Loyalty Toyota in the last two months. What really made the difference was the customer service provided by Service Department associate Bailey St. Romaine. His attention to detail combined with him... read more
Working with Wayne Epps was such a pleasure. This was the 2nd vehicle that I purchased from Loyalty and from Wayne and when I'm ready to buy another he will for sure be the man I go to! He makes... read more
I purchased my 2022 highlander XSE at the end of Jan 2022. I worked with Ciara (CeeCee) Futrell. Let me start by saying, she was amazing! I have owned a lot of cars and never have I once had a... read more
Karen and Heather were both absolutely amazing and incredible women to work with. They make sure that you absolutely love the car you’re buying, Neither Karen or her daughter Heather were pushy AT ALL and they got me in... read more
Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Toyota Team