Find Your Toyota
Choose From 226+ Vehicles
Shop Incentives &Rebates
The staff if fully engaged with interactions and questions about the vehicle, service, care ... totally available. They don't make suggestions or recommendations, in my experience, they only do what you specifically request. If you don't know to ask, then... read more
Loyalty Toyota, thanks for a great buying experience! Thank you SK Kalihil for making this easy! Your helpfulness and willingness to go the extra mile made for an easy and stress free experience.Great job! I will tell everyone I know... read more
Guy Gordon was awesome in helping me get a newer vehicle. He was very professional and helpful in my decision. Guy did everything he could to not only helping me with my Rav4 but also in helping me... read more
I just want to personally thank Guy Gordon in assisting us with the purchase of my wife's new 4 Runner. This is the third vehicle that Guy has assisted us in purchasing. Guy is always friendly and very... read more
Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.
- The Loyalty Toyota Team