About Our Dealership In Chester, VA | Loyalty Toyota
Sunday 12 AM - 5 PM
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Get Up To $2,000 OVER
Kelley Blue Book Trade Value

on the Vehicle You Are Trading In Today!

*Your vehicle's final trade-in value is set by the dealer and after inspection and is affected by vehicle's condition, mileage, history and repairs and other factors. See dealership for full details.

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Loyalty Toyota- Presidents Award

Toyota President’s Award

Loyalty Toyota Won: 2008, 2013, 2014, 2017, 2018

Each year, Toyota Motor Sales recognizes its finest dealerships with the prestigious President’s Award. The President’s Award honors Toyota dealers that excel in all facets of their operations. It is recognition for dealerships that continue to go above and beyond at each customer touch point and represent the best of the best.

Welcome to Loyalty Toyota

You Can Expect More From Us

At Loyalty Toyota, we offer a new kind of car buying experience. One built on trust and transparency. Commitment to customers and community. One that fulfills your expectations to get a good honest deal on a new or used car. Fair value for your trade. Total service satisfaction. And a lifetime of valuable service and guarantee benefits.


Our motto “You can expect more from us,” is lived by every sales and service associate across our Loyalty family of dealerships in Richmond and Williamsburg. And, it’s evident in our value-added program, Lifetime Loyalties: no charge for oil and filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership and a lifetime engine guarantee.


When the time comes for a new or used Toyota, maintenance or repairs, we hope you’ll think of Loyalty first. You can expect more, and will get more, from us.


Welcome to the Loyalty Automotive family.



Dave Perno-Loyalty Automotive Group

Dave Perno


Loyalty Automotive

Community Loyalty

Richmond is our home, too. So we make sure to donate our time, energy and resources to important local causes every chance we get.

Lifetime Loyalties

With Lifetime Loyalties, you’ll never pay for oil changes or state inspections. And your engine and powertrain are guaranteed for life.

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More For Your Trade

We work hard to get you the maximum money for your trade. So you can drive home in a car you really love.

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Certified and Used Cars

Loyalty’s huge selection of used and Loyalty Certified vehicles offer great value for every budget. If we don’t have what you want, we’ll find it.

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Collision Repair

Accident repairs or vehicle damage? Loyalty has your back with an expert team of specialists in our three state-of-the-art collision centers.

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Sales Department

Sales Department


Sales Hours

Monday 9 AM - 9 PM
Tuesday 9 AM - 9 PM
Wednesday 9 AM - 9 PM
Thursday 9 AM - 9 PM
Friday 9 AM - 9 PM
Saturday 9 AM - 7 PM
Sunday 12 PM - 5 PM

Service Department

Service Department

Service Hours
Monday-Friday: 7:30AM-6:00PM
Saturday: 8:00AM-5:00PM
Sunday:  Closed

Parts Department

Parts Department

Parts Hours
Monday-Friday: 7:30AM-6:00PM
Saturday: 8:00AM-5:00PM
Sunday:  Closed