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Untitled | Loyalty Toyota
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Friday 9 AM - 9 PM
804.796.1800
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GIVING YOU MORE STARTS WITH

A lifetime of savings on every
new car and many used cars, too.

LIFETIME
powertrain
warranty
LFL-White-Engine
LIFETIME
Engine
Guarantee
LIFETIME
oil & filter
changes
LIFETIME
state
inspections
LIFETIME
emergency
towing

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See what people are saying about Loyalty Toyota Logo


  • Mark A.3/17/2020

    Mrs Reed provided an over the phone quote for specific work i needed to my 2003 toyota. She was able to produce the quote quickly and was less than another local shop. From start to finish Mrs Reed was exceptionally... read more

    Mary W.3/16/2020

    Service was Wonderful

    Brennan T.3/09/2020

    Taylor Benton was extremely helpful when selecting which car would best fit me and my price range! She was very easy to work with and polite! You can’t go wrong with Taylor at Loyalty Toyota Richmond!

  • Verna B.3/09/2020

    Friendly customer service

    TheTreat S.3/02/2020

    Our salesperson Taylor Benton was awesome! She was very attentive, friendly and patient! She ensured we were satisfied with our purchase! Thanks Taylor!

    DAVID H.3/02/2020

    MISS KAREN JARRELLE DID A FANTASTIC JOB IN HELPING ME & MY WIFE PURCHASE OUR 2017 FORD EXPLORER . THANK YOU SO MUCH FOR YOUR HELP.

  • Bradley D.3/02/2020

    Wonderful people a loyalty Toyota Farley the new car manager absolutely tops Alec what if we going man next time you need to buy a car you need to go to lolla to Toyota

    Patti L.3/02/2020

    I just bought a new car at Loyalty a couple of weeks ago. It was the first one I've bought in 16 years. My last car was an 04 Camry with 195,000 miles on it. It was... read more

    jessica e.3/02/2020

    It's crazy how they allow their employees speak to you any kind of way and not do something to try and make it better.

  • Lindsay S.3/02/2020

    Todd took really good care of us

    Janine C.3/02/2020

    Always bring my truck in there for anything it needs, Eddie in service is a great guy to deal with!!

    Hilda K.2/23/2020

    Todd took care of us in the buying of highlander

  • Melissa C.2/23/2020

    Todd took great care of us in the purchase of our vehicle

    tee g.2/23/2020

    Karen is a very professional and caring. She did her very best to take care of me. I got the truck I wanted. VERY professional.

    morgan b.2/23/2020

    I loved the selection of vehicles this company offers!I called unsure with what I wanted. I knew a price range and wanted to figure out what I was looking at.Karen she was my sales consultant and absolutely wonderful!She found... read more

WELCOME TO

Loyalty Toyota

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil &Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Toyota Team
contactus@loyaltyauto.com

Home Of Your Lifetime Loyalties

Loyalty Toyota
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