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Untitled | Loyalty Toyota
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Monday 9 AM - 9 PM
804.796.1800
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Loyalty Toyota Logo

Get Up To $2,000 OVER
Kelly Blue Book
Trade Value

on the Vehicle You Are Trading In Today!

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GIVING YOU MORE STARTS WITH

A lifetime of savings on every
new car and many used cars, too.

LIFETIME
powertrain
warranty
LFL-White-Engine
LIFETIME
Engine
Guarantee
LIFETIME
oil & filter
changes
LIFETIME
state
inspections
LIFETIME
emergency
towing

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See what people are saying about Loyalty Toyota Logo


  • Candii H.1/11/2021

    The staff if fully engaged with interactions and questions about the vehicle, service, care ... totally available. They don't make suggestions or recommendations, in my experience, they only do what you specifically request. If you don't know to ask, then... read more

    Jack K.1/08/2021

    Our Salesman, SK Kalathil, was excellent. He genuinely worked on our behalf. The Highlanders we got ( we bought 2) were also great.

    nestor g.1/06/2021

    Guy Gordon at Toyota loyalty was great help with the vehicle I wanted, really paid attention to needs and wants of what I wanted in a vehicle. The whole team was great.

  • Michael T.1/06/2021

    Brittany Tench (service writer) performed flawlessly. She was kind, knowledgeable, and communicated regularly. Loyalty’s prices were average. Facility was clean. Social distancing was handled well.

    Kevin H.1/06/2021

    I just want to personally thank Guy Gordon in assisting us with the purchase of my wife's new 4 Runner. This is the third vehicle that Guy has assisted us in purchasing. Guy is always friendly and very... read more

    Ammie Y.1/06/2021

    Guy Gordon was awesome in helping me get a newer vehicle. He was very professional and helpful in my decision. Guy did everything he could to not only helping me with my Rav4 but also in helping me... read more

  • Cat T.1/06/2021

    Loyalty Toyota, thanks for a great buying experience! Thank you SK Kalihil for making this easy! Your helpfulness and willingness to go the extra mile made for an easy and stress free experience.Great job! I will tell everyone I know... read more

    Sabrina H.12/30/2020

    Michael Stith is always pleasant. He is very helpful with any questions I may have. Always a pleasure to work with.

    Patricia L.12/30/2020

    I am always treated with respect by Michael Stith and he makes the experience at Loyalty Priority as pleasant as he can,. Very professional and knowledgeable when you have a question about the service they ae performing on your vehicle.

  • Michael D.12/30/2020

    If You are looking for a New or Used Toyota , See Karen Jarrelle at Loyalty Toyota. She will deliver on any promises she makes to you. She makes the Car buying process fast and seamless.

    Kenneth W.12/23/2020

    michael stith

    TandK F.12/23/2020

    Great staff, great deal. David Busby was very professional and communicated clearly the status of work being done.

  • C C.12/16/2020

    Guy Gordon gave my wife a great deal on a used car and was very pleasant and knowledgeable to us both. We had a very good experience at Loyalty Toyota.

    Grace A.12/16/2020

    State inspection

    Debra F.12/13/2020

    Dana Reed made sure parts were ordered for my vehicle and all the maintenance needed which was quite a few things was done quickly and efficiently. She made me feel like family and she kept in touch with me and... read more

WELCOME TO

Loyalty Toyota

Anybody can sell you a car
Loyalty gives you more

Welcome to Loyalty, an all-new Toyota dealership near Richmond built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil &Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.796.1800. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Toyota Team
contactus@loyaltyauto.com

Home Of Your Lifetime Loyalties

Loyalty Toyota
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